brand story

JUMA: Where Every Pet is a Priority

It all started in 2017 when Queenie, the founder of JUMA, was working in a pet shop as a professional pet groomer.

On her first day at work, she uncovered a distressing truth: the store was breeding cats in a disorganized backyard, compromising their welfare. Among these was Juju, a small black kitten with the flu. Driven by compassion, Queenie took on his care. She nurtured him, providing the love and care he urgently needed.

Despite the weeks passing, Juju remained unsold, his black fur and illness making him less desirable to buyers. Queenie couldn't ignore this harsh reality. Upon hearing a passerby predict Juju's demise, she knew she had to intervene. She politely asked her boss if she could adopt Juju, and her boss offered her the chance to take him home, with a cost of RM500 from her salary.

Juju became part of Queenie's family, and like any caring owner, she sought to give him the best care. However, her initial choice - a kibble diet rich in fish (high in heavy metals) - led to health issues for Juju, including urinary problems. This was a wake-up call that conventional wisdom isn't always correct.

Recognizing that Juju's diet was the issue prompted a significant change in Queenie's approach to pet nutrition. She researched extensively to find the most beneficial diet for her cat.

Freeze-dried food. A diet that preserves the nutrients of raw food, offering the convenience of dry storage, with the added benefit of increasing water intake when rehydrated.

Her commitment to Juju's health led to a gradual transition to a diet of raw and freeze-dried food. The results were remarkable. Juju's urinary health improved, his coat shone, and his overall well-being was transformed. A revelation that not only improved Juju's health but also transformed his life.

This personal journey, born out of love and a desire to provide the best for Juju, became the foundation of JUMA. The mission was clear: to share the knowledge and benefits of freeze-dried food with every cat parent because we believe that every pet, like Juju, deserves the best, and we're here to help you give it to them.

At JUMA, our story is one of compassion and commitment. It's about going the extra mile for the pets we love. We're not just in the business of pet food; we're in the business of making a difference in the lives of our furry friends. Join us on this journey, and together, let's ensure a healthier, happier life for every cat.

  • 2019

  • 2021

  • 2022

Brand Owner

JUMA (Ju妈)

Hellooo! I'm Queenie, the founder of JUMA. You can call me JUMA as it stands for Soju's mom (Ju妈), hence the word "JUMA".

With an international certification as a pet groomer and a background in studying pet nutrition, I strive to integrate the highest standards of care and knowledge into our products and services.

Education and experience are key to better pet care, hence I enjoy sharing knowledge with pet owners. Whether it's about nutrition, grooming, or general pet wellness, I'm here to help you understand how to give your pets the best possible care.

JUMA is more than just a brand – it's a commitment to the health and happiness of pets everywhere. We look forward to journeying with you and your pets towards a happier, healthier life.

Our Promise

Today, JUMA stands as a testament to the power of love, research, and a commitment to excellence in pet care. It's not just a brand; it's a story of transformation, a narrative of a bond between a human and a cat that led to a revolution in pet nutrition. It's a story that resonates with every pet lover, a story that is as real as it is inspiring.